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TYPOGRAPHY

TYPOGRAPHY

 

The BLAST Pro Series typeface is ITC Avant Garde Gothic, of which the 2 weights bold and book are used primarily.
 
Arial is used as support typography where ITC Avant Garde Gothic is not available.
 
The typography may only be used by BLAST Pro Series and appointed collaborators.
 
The typography may never be used for marketing purposes by a third party or for third party business without prior written approval from BLAST Pro Series.



Always use uppercase letters for headline, branding and highlights.
 
Always use uppercase letters for secondary headlines.
 
Always use lowercase letters for body copy and short sentences.
 
Always use support typography for MS Office and where ITC Avant Garde Gothic is not available.

ALTERNATIVE TYPOGRAPHY

 

The typography ITC Avant Garde Gothic Paneuropean is used to support special characters in the following languages and regions: Baltic, Central/Eastern Europe, Cyrillic, Greek, Romanian, Turkish and Western Europe.
 
The typography is available in bold and book weight.
 
ITC Avant Garde Gothic does not currently support Chinese, Japanese or Korean languages. For these languages, the Google font Noto Sans CJK is applied, where Noto Sans CJK translates to that of ITC Avant Garde Gothic and ITC Avant Garde Gothic Bold translates to that of Noto Sans CJK Bold and so on.



Always use uppercase letters for headline, branding and highlights.
 
Always use uppercase letters for secondary headlines.
 
Always use lowercase letters for body copy and short sentences.

HEADLINES

 

To ensure a consistent typographical expression across all graphic communication formatting rules apply.
 
Headlines are always uppercase.
 
Headlines are centered or left-aligned, non-justified and have a leading of 110% of the font size:
 

Font size
20 pt
30 pt
40 pt
50 pt
Leading (110%)
22 pt
33 pt
44 pt
55 pt

 
The line height decreases as the type gets bigger and
vice versa.



The headline element is only to be used on left-aligned headlines.
 
Never use the headline element on centered headlines.
 
Never use headlines longer than 3 lines.
 
Never use more than 3 headlines at a time.
 
When using more than 1 headline, the secondary and third headline decrease in size by 50% per level.
 
Always avoid separating a headline into lines where a hyphen is used.

HEADLINE ELEMENT

 

With reference to the scope of a rifle, the underline from the BLAST Pro Series logo is used as a decorative and functional element in all headlines.
 
The element is always added to the first letter of the bottom line of a headline, regardless the number of rows in the headline.
 
Thickness: 3/4 of the thickness of the underlined letter.
Width: 1/1 width of the underlined letter.
Placing: 1/3 of the underlined letter height.



Never apply the element if the letter underlined is an I.
 
Always avoid having words starting with I at the beginning of the bottom line of a headline.

BODY COPY

 

The default body copy is preferred appearance in black or white depending on the background.



All body copy must be left-aligned and non-justified.
 
The leading should be set at 180% of the font size.
 
The leading can be adjusted to 150%, 160% or 170% of the font size, if in need of room for more space.
 
As legibility is paramount, column width should be minimum 6 characters including space.
 
Navigational headings are set with the same size and leading as the associated body copy, but with type weight Bold.

NUMBERS & DATES

 

The chosen formatting for numbers and currencies is American/International. Exceptions may occur in situations where textual communication is language specific.



Always use currency symbols and never spell them out eg. € and never Euros.
 
Always place the currency symbol in front of the number, without space in between.
 
Always use comma separator for numbers containing 4 digits or more.
 
Always abbreviate numbers containing more than 6 digits using punctuation.
 
Always refer to dates starting with month and then date number without punctuation, followed by year if applicable.
 
Always use the symbol % for percentages and never spell out percent and never use spacing in between.

SIMPLE GRID

 

The BLAST Pro Series Simple grid consists of 4 columns to be applied on any publication. The simple grid serves as a guideline and tool for placement of text, images, clear space and graphic elements, to ensure optimal layouting.
 
When layouting, also keep in mind to make sure the content of the publication is legible and inviting.



Coated paper is always recommended for print production.
 
Always ensure that the width of a text paragraph corresponds with the width of 1, 2, 3, or 4 Simple grid columns.
 
Always align any image, clear space or graphic elements with one of the 4 Simple grid columns or edges of the publication.